• To be pioneers in the production of premium quality tobacco-molasses made from the finest tobacco leaves under the highest international quality and safety standards.
  • Increase international demand on all our various products.
  • Establish factories that operate at the highest international standards, ensuring the prompt delivery of our products to all our customers using our integrated services.
  • Provide a healthy and safe working environment that increases performance by encouraging creativity and innovation.
  • Establish successful partnerships with Arab and international companies specialized in the production of tobacco-molasses, allowing for more research and development that would improve all types of tobacco production.
  • Build a strong team who would share in our vision and move forward towards achieving our objectives.